In anticipation of the July 21 premiere of the eagerly awaited “Barbie” movie, featuring Margot Robbie and Ryan Gosling, Mattel presents the 'World of Barbie'. This vivid, interactive two-story setting, sprawls across 20,000 square feet of Barbie-themed extravagance, the allure of which has already drawn numerous celebrities.
Among the star-studded visitors were Tiffany Haddish, Pete Wentz, Sarah Michelle Gellar, and the Kardashian sisters – Kim and Khloe. These personalities immersed themselves in this world of pink, much to the delight of their little children, as revealed by Hope O’Briant, a spokesperson. Each enchanting corner of the Barbie dream house and the multi-generational Barbie museum left a lasting impression, prompting numerous visits.
Interestingly, the 'World of Barbie' extends its appeal beyond youngsters and parents. It welcomes visitors across varied age groups, from teenagers to older women accompanying their friends. The site particularly resonates with visitors like Elizabeth Teagle, who aim to mark their birthday celebrations at this iconic location on the film's release day.
Guest appreciation for Barbie's diversity and progression is evident. This vital feature resonates with the evolving societal norms. Moreover, the 'World of Barbie' is not an isolated tribute to the Barbie film. An Airbnb partnership with Warner Bros. Pictures has crafted a unique replica of Barbie’s Malibu dream house for rent.
The movie itself grapples with the iconic character’s “existential crisis”, while showcasing various personas of Barbie and Ken. The stellar cast includes celebrities like Issa Rae as President Barbie, Kate McKinnon as Weird Barbie, Dua Lipa as Mermaid Barbie, Nicola Coughlan as Diplomat Barbie, and Will Ferrell playing the CEO of Mattel. The film is set to debut globally on July 21.
